Igor Skvortsov's Interview with FORBES Magazine. How AI changed the art world
2026-06-30 23:19
According to composer and President of the Cultural Diplomacy Society Igor Skvortsov, artificial intelligence is truly becoming an important assistant for creative people in solving routine tasks. AI can already generate chord progressions, automatically mix tracks, perform mastering, split audio into separate tracks (stems), and help extract a voice from an audio file to replace it with another—all of which, he says, previously required hours of painstaking work.
At the same time, according to the International Confederation of Societies of Authors and Composers, the generative AI market in the audiovisual sector will grow from € 3 billion to € 64 billion by 2028, replacing human labor. According to the Confederation’s forecasts, by 2028, AI-generated music will account for 20% of streaming music platform revenue.
According to Skvortsov, the assertion that AI is actively displacing creative professionals is only partially true.
In an effort to save money, many clients are turning not to composers, but to technical specialists familiar with AI algorithms: creating a track no longer requires a thorough knowledge of music theory or mastery of an instrument. But this is only at first glance. "Paradoxically, in a world awash with 'perfect' and cheap AI music, the value of living, unique, profound human creativity will not disappear, but will increase exponentially," Skvortsov asserts. "A composer writes music because they have something to say. AI has never lost a loved one, has never seen the sea at dawn, or experienced human emotions. It can only imitate how these emotions were expressed in music before it." The listener, however, detects authenticity and cannot be deceived."